Aug
23

Are you talking my language?

Posted by in General / no comments

I always find it interesting to see what advertising the big sponsors create around the Olympics, and whether they find a theme that manages to resonate with a global audience . I really like what P&G has done – showcasing the important role mums play in the achievement of Olympic success. It speaks a trulyMore >>

Aug
17

The Value of Good Copywriting

Posted by in General / no comments

Almost every week I see brochures, websites, advertisements and newsletters that have been poorly written. Either the spelling is weak, or the sentences are badly constructed, or the key message is buried somewhere in the middle. Sometimes the message isn’t even clear. What these pieces lack is good copywriting. Most of what I see hasMore >>

Aug
16

New Nike TV Ad

Posted by in General / no comments

Ok, so this is not property marketing related but not only do I love this thoughtful, unexpectedly moving ad but it’s a fantastic example of how Nike gets around the fact they are not an ‘Olympic Sponsor’ this year by using Nathan running down a lonely road in London, Ohio (get it?) – Enjoy http://www.youtube.com/watch?v=2JnYcuRW_qo

Aug
16

TV Ads: Three Little Pigs

Posted by in General / no comments

Who knew an ad to celebrate not just a newspaper, but possibly the entire journalism industry, could be so good? If the story of the Three Little Pigs broke today, how would a modern newspaper cover it? That’s the concept behind a this TV ad for The Guardian, the newspaper’s first major TV spot forMore >>

Aug
16

Google Analytics in Real Life

Posted by in General / no comments

Getting people to an e-commerce website is one thing, getting them to buy is another. Consumers are still faced with hurdles when it comes to online shopping – having to remember login details and passwords, entering strange letters into captchas, negotiating around complicated delivery charges and so on.
 Analytics packages can help identify the barriersMore >>

Aug
16

Does the Property Industry go on Holiday?

Posted by in General / no comments

For over 20 years I’ve had the usual annual debate about property advertising in the summer. Our leading property trade titles panic every year, reducing their rates in a blind attempt to improve their diminishing revenue stream with BOGOF offers plus all sorts of goodies! It does beg the question: “Does the property industry truly goMore >>

Share this page: