For over 20 years I’ve had the usual annual debate about property advertising in the summer.
Our leading property trade titles panic every year, reducing their rates in a blind attempt to improve their diminishing revenue stream with BOGOF offers plus all sorts of goodies!
It does beg the question: “Does the property industry truly go on holiday?” My personal view is the market experts don’t go on holiday – well they do, but keep in contact with what is going on through various means and everything electronic: iPhone / iPad etc.
Most seem to welcome the distraction at some point, even to get away from the kids!
So, is this a good time to advertise and take advantage of all these great offers, save bundles of ever-precious marketing money and ‘stand out’?