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Allsop/Space

Response was asked to develop an advertising campaign to raise awareness of the auction and build attendance

Project

Allsop, the UK's no.1 property auctioneer joined forces with Dublin property consultancy, Space, to bring 82 Irish properties for sale by auction. As Allsopís media agency, Response was asked to develop an advertising campaign to raise awareness of the auction and build attendance.

The auction was a huge success with 81 of the 82 lots sold attracting over 1,000 people on the day with crowds spilling out on to the street in front of the auction room. Media coverage was extremely high with live feeds to SKY TV, interviews with CNN and press coverage reaching as far as the Sydney Morning Herald!
  • Sector Property Auctions
  • Services Advertising, Media Buying, E-Marketing
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