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Kaupthing Singer & Friedlander

Our brief was to develop and articulate a single, core proposition for the combined real estate businesses

Project

Kaupthing, Iceland’s largest bank, acquired established UK property finance specialists, Singer & Friedlander, in 2006. Having merged the two businesses, the client was looking for a consistent way to present the complete Kaupthing Singer & Friedlander offering to the market.

Response was brought on board.  Our brief was to develop and articulate a single, core proposition for the combined real estate businesses – what makes Kaupthing Singer & Friedlander different. This proposition and its substantiation were rolled out into press advertising and corporate literature.
  • Sector Property Finance
  • Services Marketing Consultancy, Brochure Design, Copywriting, Advertising, Media Buying
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