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Opus Italia

Response developed and executed an integrated launch campaign through the national press, consumer magazines, targeted e-shots and on-line affiliate marketing

Project

Opus Italia specialises in the transformation of historic villas, farmhouses and palazzos into distinctive contemporary homes in enchanting, Italian locations. Villa Saltareccio was their first project, a farmhouse renovation in Le Marche, Italy. Opus Italia decided to offer shares in Villa Saltareccio off-plan on a fractional ownership basis and turned to Response to create an appealing brand and suite of marketing materials and to build a pipeline of sales enquiries quickly to deliver a fast return on their investment.

Response helped Opus Italia define its brand proposition and messaging. This was articulated through the marketing as ‘an extraordinary Italian home, that’s made for sharing’. Evocative and appealing imagery was created and carried through all marketing materials. Once the brand had been created, Response developed and executed an integrated launch campaign through the national press, consumer magazines, targeted e-shots and on-line affiliate marketing.
  • Sector Overseas Property
  • Services Advertising, Media Buying, Website Design & Build, Brochure Design, Sales Collateral, Copywriting, Exhibition, E-Marketing
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