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3M

3M is a major player in the European floor care market and has a strategic ambition to ‘own the floor’.

Project

Response has developed an advertising concept and theme to support this ambition. Its ‘love your floor’ concept reflects the passion people, with responsibility for floor care, have towards their floors. 3M is running an advertising campaign in the European trade media as a key part of the overall marketing strategy.

  • Sector Property Services
  • Services Advertising, Media Buying, Copywriting, Photography
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