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Fresh

In order to get 'cut-through' against the established players (with their larger budgets), Response created a highly distinctive 'iamnotasheep' campaign concept

Project

Fresh Student Living is a relatively new player in the student accommodation market with its first developments 'going live' for academic year 2011/12. Response was asked to develop a campaign to drive 'student bookings' for the new academic year. In order to get 'cut-through' against the established players (with their larger budgets), Response created a highly distinctive 'iamnotasheep' campaign concept that was rolled out through on and off-line advertising, e-marketing, social media networks and through a micro-site and site signage.
  • Sector Property Services
  • Services Marketing Consultancy, Web Design & Build, Copywriting, E-Marketing, Photography, Video, Sales Collateral
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