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Allsop

The challenge has always been to manage the increasing number of advertisements within the same tight deadlines

Project

Allsop is probably best known as the UK's largest and most successful commercial and residential auction house. It has achieved this through consistent investment in trade and regional advertising. In 1987 its first residential auction had 8 lots. By 2010 its auctions averaged in excess of 400 lots per auction. The challenge has always been to manage the increasing number of advertisements within the same tight deadlines.

For the last 20 years Response has played an integral role in Allsop's success within this market. As well as having unrivalled knowledge of the trade and regional press, we have put in place a seamless process for planning, booking, designing and supplying the advertisements within a 72 hour time slot. Even in turbulent times when other auction houses struggled to sell more than half their substantially smaller catalogues, Allsop was able to consistently sell up to 90% of its lots.
  • Sector Property Auctions
  • Services Advertising, Media Buying
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