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Allsop

The challenge was how best to maximise the sales value of the site in a difficult market

Project

Alpha Place was a rare opportunity to develop a luxury residential scheme in the heart of the Royal Borough of Kensington and Chelsea. The location was prime, just off the King's Road and approximately 300 metres walk from the River Thames, with Knightsbridge, Kensington and Belgravia all in close proximity.  Allsop and Beauchamp Estates were appointed by the Receiver to manage the sale of this freehold site. The challenge was how best to maximise the sales value of the site in a difficult market.

Response recommended a multi-channel campaign to build fast awareness of the opportunity, create an excitement around Alpha Place and the need to respond quickly so as not to miss the opportunity. Press advertising was run in both trade and International titles and this advertising was supported by an e-marketing campaign, targeting key real estate ‘movers and shakers’ across Europe. Respondents were directed to a dedicated micro-site and given the opportunity to register their interest, and to receive their information pack. 
  • Sector Property Development/Investment
  • Services Advertising, Media Buying, Brochure Design, Web Design & Build, E-Marketing, Photography, Video
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