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Abalisse Investimenti

Abalisse turned to Response to help develop and implement a campaign to generate potential buyers

Project

Podere Casanova was a stunning, hilltop property near Siena in Tuscany. Our client, Abalisse Investimenti was given the opportunity to market this property and then renovate it in partnership with the off-plan purchaser. The vision for Casanova was to ‘invite the landscape in, creating a bright, contemporary space which delivers the ultimate in 21st modern indoor and outdoor living.
In a challenging market with a shortage of potential buyers, Abalisse turned to Response to help develop and implement a campaign to generate potential buyers.

Under the campaign theme of 'You provide the canvas. We paint the picture' we designed and built a website, brochure download and A3 sales presenter for use by agents, Chesterton Humberts and for all serious enquirers. In addition, we created and implemented a press advertising campaign in The Sunday Times, Saturday's Daily Telegraph and Saturday's Financial Times. Given the stunning setting, beautiful imagery was used throughout.
  • Sector Overseas Property
  • Services Advertising, Media Buying, Website Design & Build, Brochure Design, Copywriting,
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