• introduction
• creative insight
• brand
• channels
• • digital
  • press
  • outdoor
  • exhibition/live
  • direct mail
  • online
  • sponsorship
• partners
• • pr

Digital Channels

Traditional analogue TV and radio were seldom cost-effective channels for property marketing. We would use them where appropriate, with an in-house expertise in buying as well as production management, but this work was generally less in demand than print media.

But digital technology has changed the picture. It’s brought a whole new raft of possibilities in the form of internet advertising, viral communications and email marketing. It’s also redefining the way that television and radio work, multiplying channels and enabling advertisers to move from broadcast to narrowcasting (and property marketing thrives on promotion to niche segments).

Property is a natural product for online promotion. The internet gives you space to present rich information, though text, images and even video so you can make an immediate link from a sales message to a detailed argument. If property businesses were initially slow to exploit these opportunities, they are now making up for lost time.

While digital media are increasingly important, they work best when managed alongside traditional channels. You need to understand both in order to make them work together, and that’s just what we do.