• introduction
• creative insight
• brand
• channels
• • digital
  • press
  • outdoor
  • exhibition/live
  • direct mail
  • online
  • sponsorship
• partners
• • pr

Online

Online marketing is probably the fastest growing element of digital media, and looks set to overtake traditional print advertising in the near future.

Using online channels effectively requires a lot of thought. This may be fast-growing but that also means it’s fast-developing, particularly in the ways media consumption is changing as people get used to new options. To maintain our expertise we’ve focused specifically on how different forms of advertising work on the web and through email. We have significant experience both in campaigns that run across multiple areas of the web, and more geographically targeted work which blends online techniques with our knowledge of direct mail and traditional advertising.

An integrated approach is critical. We understand the power (and the demands) of search-related advertising, but you still need to stimulate and engage latent interest, and reinforce awareness using all the tools that you have available.

The immediate attraction of marketing through online channels is how easy it is to track responses. Alongside widely available tools for capturing site visit statistics we have developed a sophisticated direct response system for real time data capture from multiple advertising points, which can be readily integrated with your own customer database.

We have the expertise and experience to help you make the most of marketing through online channels, from initial (and integrated) planning to reach your audience targets, through the development of effective creative work for the different channels involved, to tracking the effectiveness of the campaign. We’re sceptical where we need to be, and true believers where we know the web works.