• introduction
• creative insight
• brand
• channels
• • digital
  • press
  • outdoor
  • exhibition/live
  • direct mail
  • online
  • sponsorship
• partners
• • pr

Press

Printed media has dominated property marketing for decades. That domination might be weakening with the growth of digital channels, but print advertising is likely to continue as an important part of the marketing mix for the foreseeable future.

In the UK print media in its own right makes that mix a complex one. Regional papers remain the first reference point for most people buying a home, but for more expensive or overseas properties both national media and specialist publications can have more power. What’s more, substantially different tastes in property may be obscured by standard demographic groupings. It takes real experience to know where and when media exposure will be most effective.

As you might expect we have well established relationships with all the key media groups for print advertising. Because we have these strong relationships we know what they are doing, and how the market is moving around them. Not only can we secure attractive rates, but will also ensure optimum positioning and message delivery. This is after all our core skill, and we make it work for you.