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Estate Agency

The estate agency market has always been a complex property marketing challenge. What determines the residential property seller’s choice of estate agency and how can that choice be influenced through marketing? As for residential property buyers, they will tend to consult a wide spectrum of printed media, published at national and local levels in search of a property, but crude demographic readership data will not in itself reveal the best buying strategy to reach the target market. The kind of marketing knowledge that an estate agency requires comes only with extensive experience in the marketing of properties to consumers. We have over 20 years’ experience in this field.

Choice of property media has become even more complicated of late, with the rapid growth and domination of online channels (Rightmove, Primelocation, Zoopla etc), but enduring truths apply: it’s an intensely competitive market and if you want people to notice your offer you need an integrated property marketing campaign that works across a mix of channels with the creative imagination to stand out, and the flawless execution to hit its targets.

Over the years we have worked with Estates Agents that include Halifax Estates Agents, Fine & Country and Chartwell Estates. Our work in this field has been largely consultative. For example, we helped put potential franchisees in front of Halifax Estate Agents senior managers using a highly targeted, integrated direct and telemarketing campaign. We also worked closely with Fine & Country on a strategy to strengthen its brand in the premium sector of the marketplace.

 

Estate Agency

Case Studies

  • Varsity - Varsity Packaging, one of the UK’s largest and most successful cartonboard distributors has gone live with its new website. Varsity

    Varsity Packaging, one of the UK’s largest and most successful

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  • Fincorp - Fincorp, one of the UK’s most established and respected bridging loan companies, has gone live with its new look website. Fincorp

    Fincorp, one of the UK’s most established and respected bridging loan

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  • Fresh - Fast growing student accommodation provider, Fresh Student Living was looking to re-brand so as to better position the business to deliver ambitious growth plans. Fresh

    Fast growing student accommodation provider, Fresh Student Living was

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  • Fincorp  - Fincorp has recently launched a new marketing campaign to mortgage brokers that features customers to endorse ‘doing bridging business with Fincorp’. Fincorp

    Fincorp has recently launched a new marketing campaign to mortgage

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  • 3M  - 3M is one of the world’s largest suppliers of entrance matting to companies and organisations looking to protect their buildings from dirt and moisture. 3M

    3M is one of the world’s largest suppliers of entrance matting to

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  • 3M  - Response had 4 weeks to design, build and deliver 3M’s exhibition stand at the UK’s leading Flooring Show in Harrogate. 3M

    Response had 4 weeks to design, build and deliver 3M’s exhibition

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