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Overseas Property

For an insular nation the British are strangely fascinated by the dream of living overseas. It’s probably something to do with that other national obsession, the weather (or perhaps the high cost of property here), but whatever the reasons, the UK is a great place to market overseas property for second homes, retirement or property investment.

The problem and the challenges that the overseas property market face today are well documented. When we first started working in this specialist sector back in 1998 with Spanish giant Fadesa, the market was a very different place. The word 'investment' was never used, we just dealt with buyers looking for a home in the sun or for somewhere to retire to. A simple, small black and white advertisement in the Sunday Times worked wonders! Since then, we have been through 'boom and bust', working with many market leaders including; Lar Sol, Blauverd, Abalisse Investimenti, Pierre & Vacances, Bancaja Habitat, Fine & Country International, Griffiths, Erna Low, Duplex, Emerald Heights and others. 

Some will argue we are now back to where we started. Maybe. But what is certainly true today is that there is no quick fix or cheap way to sell overseas properties any more. Our experience clearly shows that the successful property developers are those that take a strategic view of their development, recognizing the investment they need to make in the brand and in a totally joined-up sales and property marketing programme. They also need to be realistic as to the budget that is required to deliver the sales opportunities. There are UK buyers still buying overseas properties, but it requires real experience to know how best to market to them.

 

Overseas Property

Case Studies

  • Varsity - Varsity Packaging, one of the UK’s largest and most successful cartonboard distributors has gone live with its new website. Varsity

    Varsity Packaging, one of the UK’s largest and most successful

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  • Fincorp - Fincorp, one of the UK’s most established and respected bridging loan companies, has gone live with its new look website. Fincorp

    Fincorp, one of the UK’s most established and respected bridging loan

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  • Fresh - Fast growing student accommodation provider, Fresh Student Living was looking to re-brand so as to better position the business to deliver ambitious growth plans. Fresh

    Fast growing student accommodation provider, Fresh Student Living was

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  • Fincorp  - Fincorp has recently launched a new marketing campaign to mortgage brokers that features customers to endorse ‘doing bridging business with Fincorp’. Fincorp

    Fincorp has recently launched a new marketing campaign to mortgage

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  • 3M  - 3M is one of the world’s largest suppliers of entrance matting to companies and organisations looking to protect their buildings from dirt and moisture. 3M

    3M is one of the world’s largest suppliers of entrance matting to

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  • 3M  - Response had 4 weeks to design, build and deliver 3M’s exhibition stand at the UK’s leading Flooring Show in Harrogate. 3M

    Response had 4 weeks to design, build and deliver 3M’s exhibition

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