Does the Property Industry go on Holiday?

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For over 20 years I’ve had the usual annual debate about property advertising in the summer.

Our leading property trade titles panic every year, reducing their rates in a blind attempt to improve their diminishing revenue stream with BOGOF offers plus all sorts of goodies!

It does beg the question: “Does the property industry truly go on holiday?” My personal view is the market experts don’t go on holiday – well they do, but keep in contact with what is going on through various means and everything electronic: iPhone / iPad etc.

Most seem to welcome the distraction at some point, even to get away from the kids!

So, is this a good time to advertise and take advantage of all these great offers, save bundles of ever-precious marketing money and ‘stand out’?

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